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Axe - Unilever

A marca Axe pertence a Unilever


Hello Maria,

Thank you for writing.

We take your views seriously. We are committed to eliminating animal testing. That is why we have been leading our industry and investing approx. $3.9 million USD a year for the past 7 years on developing alternative non-animal testing methods. We are actively trying to accelerate the approval of these testing protocols by authorities.

However, there are still several countries which have not yet recognized these alternative testing methods and where we are still legally required to test the safety of our products as a condition for us being allowed on the market. We are similarly obliged to prove the nutrition or health claims that we make for our ingredients and this means that we have to carry out extensive research to receive approval by relevant regulatory authorities.

The issue is a complex one and more information is available at:

Thank you for taking the time to contact us and for giving us the opportunity to respond. Let me assure you that your comments are extremely valuable to us and will be shared with those persons responsible for our product development.


Your friends at Axe

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